Under the direction of director Samuel Kaperski and photographer Antoine Bal, the “Unleash Yourself” campaign, shot in L.A and Paris, showcases a youth influenced by the 90s. Created for digital and TV platforms, we supported the brand not only in artistic direction but also in talent scouting and production. The casting brings together actors and influencers embodying a bold generation that fully embraces the slogan: “the world is ours”.
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